Creating Experience Value in Tourism

Creating Experience Value in Tourism
By:"Nina K. Prebensen","Joseph S. Chen","Muzaffer Uysal"
Published on 2014-07-09 by CABI

E-book Library:"Business & Economics"

As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. This book evaluates this experience, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour.

This Book was ranked 30 by Google Books for keyword tripadvisor travelling.

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